Communicating with the Customer

Presenting arguments successfully

Seminar contents and goals

Participants will be able to recognise the significance of presentations as an important and efficient means of goal-oriented and economical project promotion. You will learn more about the basic rules for presentations. You will learn how to prepare and structure presentations, and to present them yourself professionally. You can reflect on your own presentation topics, their effects and degree of success by means of video feedback.

General information on presentations:

  • What are the occasions in the course of a project?
  • Basic rules and techniques for visualisation
  • Overview of the use and effects of various presentation media

Planning/organising and making presentations:

  • The planning process for presentations
  • Target group analysis
  • Structuring arguments
  • Presentation strategies
  • Presentation script
  • Producing the presentation media
  • Responding to audience questions
  • Making your own presentation with video feedback
  • Presentation review